Search Engine Optimisation

I have been using WordPress CMS for website design for years and wanted to compare how Wix CMS might perform. I asked ChatGPT to compare and here is the response.

How does SEO compare on WordPress site compare to Wix sites?

SEO on WordPress vs Wix can be quite different especially in terms of flexibility, technical control and long-term scalability.

Here’s a comparison:

1. Customisation & Control

  • WordPress (Winner) 🏆

    • Full control over on-page and technical SEO.

    • Advanced plugins like Yoast SEO, Rank Math, and All in One SEO for detailed optimisation.

    • Customisable URL structures, breadcrumbs, schema markup, and more.

    • Server-side access for deeper optimisation (e.g., .htaccess for redirects, caching).

  • Wix

    • User-friendly but more restrictive.

    • Built-in SEO tools with basic customisation (meta titles, descriptions, and alt text).

    • Some limitations with URL structures and deeper technical settings.

2. Speed & Performance

  • WordPress (Winner) 🏆

    • Can be optimised with caching plugins (W3 Total Cache), image compression, and custom hosting choices.

    • Better control over Core Web Vitals, important for Google rankings.

  • Wix

    • Uses built-in hosting but has less control over performance tweaks.

    • Sites can be slower, especially on large-scale pages.

3. Mobile Optimisation

  • WordPress (Winner) 🏆

    • Fully responsive themes.

    • More flexibility for optimising mobile experiences.

  • Wix

    • Automatically mobile-friendly, but less flexible in tweaking responsiveness.

4. Blogging & Content Marketing

  • WordPress (Winner) 🏆

    • More powerful blogging tools.

    • Advanced customisation of category and tag pages.

    • Supports AMP (Accelerated Mobile Pages) for faster mobile loading.

  • Wix

    • Has blogging features but lacks flexibility (e.g., no post custom fields).

    • URL structure for blogs isn’t fully customisable.

5. Structured Data & Schema

  • WordPress (Winner) 🏆

    • Can use Yoast SEO, Rank Math for rich snippets (e.g., FAQs, reviews, recipes).

    • Custom schema markup is easy to add.

  • Wix

    • Limited schema markup options.

6. E-commerce SEO

  • WordPress (WooCommerce) (Winner) 🏆

    • Full control over SEO settings (canonical URLs, redirects, structured data).

    • Customised checkout and cart experiences.

  • Wix (Wix Stores)

    • Good for small businesses but lacks advanced SEO control.

7. Long-Term Scalability

  • WordPress (Winner) 🏆

    • Suitable for growing businesses, multi-site setups and custom development.

  • Wix

    • Best for small to medium sites but less scalable for complex needs.

Overall Verdict

✅ WordPress is the better option for SEO, especially for businesses focusing on ranking in search engines, technical optimisation, and performance.
🚀 Wix is good for beginners who need an easy-to-use platform with built-in SEO but lacks deep control.