SEO Trends for 2024
The importance of organic search traffic
68% of online experiences begin with a search engine. (BrightEdge, 2023)
53.3% of all website traffic comes from organic search. (BrightEdge, 2023)
SEO drives 1,000%+ more traffic than organic social media. (BrightEdge, 2023)
60% of marketers say that inbound marketing (SEO, blog content, etc.) is their best source of high-quality leads. (HubSpot, 2023)
The power of local SEO
98% of people read online reviews for local businesses. (BrightLocal, 2023)
Around 87% of consumers researched local businesses with Google Search in 2022. (BrightLocal, 2023)
61% of all shopping begins online, even if the purchase itself happens in a store. (Oberlo, 2023)
The role of mobile SEO
Mobile users accounted for 59% of organic search engine visits in Q1 of 2021. (Statista, 2023)
75% of smartphone users expected immediate information when using their smartphones. (Think With Google, 2019)
“Where to buy” + “near me” mobile queries have grown by 200% from April 2016–March 2017 vs. April 2018–March 2019. (Think With Google, 2019)
The impact of voice search
40% of all Google searches are voice searches. (Statista, 2023)
Voice search is expected to account for 50% of all searches by 2025. (eMarketer, 2022)
Voice search queries are longer and more natural than text searches. (Backlinko, 2023)
The importance of user experience
The average page load time for a mobile website is 19 seconds. (Pingdom, 2023)
A 1-second delay in page load time can lead to a 7% drop in conversions. (Google, 2023)
Mobile-friendliness is a ranking factor for Google. (Google, 2023)
The role of content marketing
93% of marketers say that content marketing is effective. (Content Marketing Institute, 2023)
Content marketing can generate 3 times more leads than traditional marketing. (Demand Metric, 2023)
Content marketing can increase website traffic by 120%. (Marketo, 2023)
The importance of backlinks
Backlinks are still a major ranking factor for Google. (Ahrefs, 2023)
The number of backlinks a website has is a strong indicator of its authority. (Search Engine Journal, 2023)
High-quality backlinks can significantly boost a website’s ranking. (Ahrefs, 2023)
These are just a few of the many interesting stats about SEO that are more recent. By understanding these trends, you can ensure that your SEO strategy is effective and up-to-date.
Sources:
BrightEdge (2023). The State of Search Marketing 2023. https://www.brightedge.com/blog/seo-algo-and-news-update-january-2023
Statista (2023). Mobile search engine market share worldwide in 2022, by device type. https://www.statista.com/statistics/1358006/worldwide-mobile-market-share-of-search-engines/
HubSpot (2023). The State of Inbound 2023. https://community.hubspot.com/t5/Releases-and-Updates/INBOUND-2023-Release-Notes/ba-p/845546
Think With Google (2019). How search affects purchasing decisions. https://www.thinkwithgoogle.com/marketing-strategies/search/consumer-mobile-search-buying-behavior/
