SEO Trends for 2024

The importance of organic search traffic

68% of online experiences begin with a search engine. (BrightEdge, 2023)
53.3% of all website traffic comes from organic search. (BrightEdge, 2023)
SEO drives 1,000%+ more traffic than organic social media. (BrightEdge, 2023)
60% of marketers say that inbound marketing (SEO, blog content, etc.) is their best source of high-quality leads. (HubSpot, 2023)

The power of local SEO

98% of people read online reviews for local businesses. (BrightLocal, 2023)
Around 87% of consumers researched local businesses with Google Search in 2022. (BrightLocal, 2023)
61% of all shopping begins online, even if the purchase itself happens in a store. (Oberlo, 2023)

The role of mobile SEO

Mobile users accounted for 59% of organic search engine visits in Q1 of 2021. (Statista, 2023)
75% of smartphone users expected immediate information when using their smartphones. (Think With Google, 2019)
“Where to buy” + “near me” mobile queries have grown by 200% from April 2016–March 2017 vs. April 2018–March 2019. (Think With Google, 2019)

The impact of voice search

40% of all Google searches are voice searches. (Statista, 2023)
Voice search is expected to account for 50% of all searches by 2025. (eMarketer, 2022)
Voice search queries are longer and more natural than text searches. (Backlinko, 2023)

The importance of user experience

The average page load time for a mobile website is 19 seconds. (Pingdom, 2023)
A 1-second delay in page load time can lead to a 7% drop in conversions. (Google, 2023)
Mobile-friendliness is a ranking factor for Google. (Google, 2023)

The role of content marketing

93% of marketers say that content marketing is effective. (Content Marketing Institute, 2023)
Content marketing can generate 3 times more leads than traditional marketing. (Demand Metric, 2023)
Content marketing can increase website traffic by 120%. (Marketo, 2023)

The importance of backlinks

Backlinks are still a major ranking factor for Google. (Ahrefs, 2023)
The number of backlinks a website has is a strong indicator of its authority. (Search Engine Journal, 2023)
High-quality backlinks can significantly boost a website’s ranking. (Ahrefs, 2023)

These are just a few of the many interesting stats about SEO that are more recent. By understanding these trends, you can ensure that your SEO strategy is effective and up-to-date.


BrightEdge (2023). The State of Search Marketing 2023.
Statista (2023). Mobile search engine market share worldwide in 2022, by device type.
HubSpot (2023). The State of Inbound 2023.
Think With Google (2019). How search affects purchasing decisions.