How do I market my business online?
Google Ads – Still the biggest platform for you to reach new customers – Google has a service called Google Ads where you can run an advert which shows up as a “Sponsored Ad” at the top and bottom of a Google Search.
- Required – You will need to setup the ad by adding in keywords that releate to your business and then add in text or an image that will show as the Ad. You will need to a credit card to the account and set a daily budget.
- Cost – The sky is the limit but our advice is to start off small so have a budget of €25 and Google will ad a credit of €75 the first time you run the ad.
- How It Works – Once the ad is approved by Google it will run and as people click on the ad they will be redirected to your website. Each time they click there is a cost (Pay Per Click – PPC) and it will be deducted from your overall budget. Once the set buget runs out the ad stops running but you can see how many people clicked and some other democraphic data.
- Level Of Effort – Low/Medium – The first time you run the Ad it may seem a little difficult to figure out so we recommend you watch a YouTube Video on how to do it. You will need a Gmail account and we recommend setting up the ad on a desktop device to be able to see all the screen options as mobile is too small. Will take about 15 mins to setup first time around.
Facebook Ads – Very targeted and effective way to run ads to reach customers on Facebook. Facebook has a “Boost Post” feature that allows you to run an advert on a Post you have written on your business page so that not only your Fans but anyone you target can see that post. There are lots of options on https://business.facebook.com
- Required – You need to have a Facebook Business page and you need to write a post preferably with an image. You then have a button to Boost Post just below the Post. You will need to ad a credit card details to run the ad and then set a daily budget.
- Cost – Again the sky is the limit – but we recommend a starter budget of approx €20 to see how your first campaign goes.
- How It Works – Once your Boost Post your Advert Manager Wizard will load allowing you to set an Audience, Location and Budget. You can target ads very specificially at a group who think will be potential customers eg Women aged 20-40 who live within 20 kilometers
- Level Of Effort – Low – The FaceBook Advert Wizards is very easy to use and you can create and launch an advert all on your mobile within about 1 minute.
Mailchimp Newsletters – Still very effective way to target known contacts as you probably have existing customers or contacts who have given you their email address. But be careful you need to know they have given you permission to market to them to comply with GDPR.
- Required – You will need to sign up to www.mailchimp.com which is FREE. You can then import contacts or integrate into your website so contacts can receive your email newsletters.
- Cost – FREE for up to 2000 contacts which should be plenty to get yo going. Next level up is 50,000 contacts for €9.99 per month.
- How It Works – Once you sign up you can choose from “Campaigns” which are email templates that you can edit. You then setup your Audiences by adding contacts. You will need to add content for your newsletters which is things like a logo, some text about your company and maybe this Months Best Offer. There is a great preview option so you can see what the Email Newsletter looks like before you sent. Once you send everyone who you have added to your Audience will get the email PLUS you can see who opened it and what they clicked on – very useful. The average open rate for newsletter email is about 20% so dont expect everyone to read yours but there are some great video tutorials online.
- Level of Effort – High – The first time you setup the newsletter template and add all the emails will take time – at least an hour – maybe two. Then you just duplicate the campaign the next time you want to send a newsletter and then edit which makes it easier each month. We recommend a monthly campaign newsletter but this is a zero cost marketing option that will usually result in a sales query.
Instagram Posts – Has become a massive popular platform among a younger typically female demographic. Very effective to use great imagery to promote your goods or services. Best used to create a FOMO (Fear Of Missing Out) type of sales drive. One draw back is that you cant add links to the platform until you have 10,000 followers (swipe up)
- Required – You will need to download the Instagram App and sign up for a personal or business account. It will suggest categories that you may be interested to follow initially and then after that its up to you who you follow. You will need to build up your audience by getting users to follow you which takes time.
- Cost – Free but you can Promote posts via a Ads Wizard where you can set the audience, spend and location.
- How It Works – Once you get setup its all about becoming an Influencer – which is building an audience of followers who will react to what you post. You will need to careful choose what images your upload as this platform is all about images and #tags. Those who use this platform best use pictures based on an emotional response – so they take photos of beauty products, luxury holiday scenes or high end goods. You know the stuff that makes us all feel good – but you can use this angle for for your products and adding humour always works best.
- Level of Effort – Low/Medium – Depending on on how often you take images or selfies then this is a low levelf of effort but the thinking and timing of each post require a bit more effort.
Write A Blog – Still the easiest and cheapest way to get noticed online across any demographic. People make careers from writing website content and there is no reason why you can spare the time to write a short message about your latest goods or services offer.
- Required – You will need to be able to login to a website which has a blog. If your website uses WordPress then you can 100% do that. If it doesnt then you can write blogs on WordPress.Org
- Cost – Free – Writing a blog is like writing a Word document so there is no costs as such as long as you have a place online to login and write the blog.
- How It Works – You need to do some preparation before writing a Blog posts. Think about what you want to write about and more importantly what you think people will want to read. Make it short and interesting between 100 and 300 words max. Always include at least one image into the Blog as readers will see the picture before they read the headline of your blog. Example might be a Product Review, Changes In The Market, A Customer Review, A New Service – anything you know but a potential customer does not yet know. A typical blog post will take no more than 10 minutes to write but once written you must share it out on your Social or Newletter Channels which links back to your website. Once you have written the blog post Google will crawl it (eventually) and it will be included into its index so with tagging and good content it will result in people seeing it in their search results.
- Level of Effort – Medium – It doesnt take long to write a Blog posts but it probably takes 3 times as long to come up with a topic to write about. Technically, its no more difficult to wite a blog post that it is to write a Word document.
In Summary – just because you have a great website do not expect sales to roll in even if it has good SEO and is mobile responsive etc. There are lots of companies out there all doing the same as you are so MUST market your website using some or all of the 4 ways about. We dont provide Digital Marketing Services but they are companies locally who do – just Google them.